The world has dealt with pandemics since 2020 that made people stay indoors longer than they ever did. This has affected a lot of businesses and the perfume industry is not left out. Demand for many fashion items tanked. However, the demand for perfumes has not reduced. Rather, it is the demands about fragrance ingredients, perfume packaging and production methods that have changed. Some of the top trendy perfume demands or practices now are:
1. Green tea
The grassy and citrus flavor of green tea evokes feelings of relaxation and coziness when people drink it. Now, green tea’s bright and clean scent has positioned it to be one of the top notes in recent times. This makes it the perfect fragrance for people seeking a fresh, crisp and refreshing scent.
2. Citrus
The zesty, crisp and clean scent of citrus reminds us all of oranges and lemons. Cutrus seems to be the trending note for summer and warmer days now. Consumers find citrus based perfumes refreshing, mood lifting and cool.
3. Hibiscus
Floral scents have always been a thing. Flowers such as roses, jasmine and lavender are classics that have ruled the perfume world for ages. Hibiscus is famous in the food and beverages industry due to its high vitamin C content, but it has now come in to shine in the perfume world. The soft romantic scent of the hibiscus is guaranteed to get you thinking of a tropical vacation.
4. Sage
Sage is a herb that has been used in cooking for years. The fragrance is always a warm, spicy and aromatic waft. But the taste is tart and woody. This has made sage a favorite spice for many. It is now a men’s perfumes favorite ingredient
5. Climate friendly perfumes
Many people now have concerns about aggravating climate change negatively. But they still want to smell nice. So, people are now interested in perfumes from natural ingredients with minimal negative effects on the planet and the ecosystem. They usually want natural and sustainable perfumes, perfume packaging and ethical brands.
6. Escapist fragrances
Perfume brands now focus on creating scents that conjure the feeling of being in certain vacation destinations. Even if there is a lockdown where you live, these scents will carry you as far as your imaginations allow. Versace’s Dylan Turquoise is a perfect example that one spray can just make you see yourself relaxing on a tropical beach on a warm summer day.
7. Diversity and inclusion
The clamor for diversity has permeated the world of fashion and perfumes are not left out. For example, gender fluidity has affected the labeling of perfumes as either masculine or feminine. About 59% of people between the ages of 18 and 34 are now interested in unisex perfumes. Perfume brands now take this trend into consideration and many are now releasing unisex lines.
8. Luxury perfumes
Luxury perfumes have always been available. But demand for them has now peaked due to more brand awareness and education of consumers. The availability of online platforms to shop from worldwide has also made the luxury perfumes more accessible to interested people. Also, with the rise of influencers, fans of influencers and celebrities are very likely to purchase luxury brands that their idols recommend.
